BSW rebrands composite decking as Alchemy27 August 2020
BSW has launched a new addition to its product portfolio – Alchemy, a contemporary rebrand of its range of British composite decking products.
Suitable for both residential or commercial use, Alchemy is available in three styles; Habitat hollow decking, Habitat+ HDPE capped hollow decking and Urban capped solid decking. The range of contemporary colour options means that personalisation is easy, enabling the creation of modern outdoor spaces.
Sustainable and durable, all BSW’s wood composite decking is environmentally friendly, sustainably sourced and manufactured from recycled materials. Alchemy is crafted from a blend of wood flour and recycled materials at BSW group member Alvic Plastic’s bespoke manufacturing plant in Telford.
“We’re really excited to be able to unveil a fresh face for our popular composite decking range,” said James Brennan, marketing manager at BSW Timber. “The Alchemy rebrand has been a long time coming and is a quirky, colourful and uniquely British player within a growing market.”
Alchemy isn’t BSW’s first foray into the composite decking market as it has been supplying its unique range of Made in Britain composite decking for over three years now. Alchemy is the new face of composite decking and, said the company, represents endless opportunities for transformation and creation for residential and commercial customers alike.