BSW’s IRO showcased at Chelsea
5 July 2019BSW Timber showcased its new IRO range at the RHS Chelsea Flower Show in May by helping to promote wellness in nature as timber partners and sponsors of a collaborative installation called LAND.
A joint venture by Laura Slater and The Plant Room, LAND was an immersive installation and creative space that engaged visitors with the importance of nature in creativity and well-being.
The installation consisted of a covered structure, which housed textile and botanical collections, taking inspiration from Japanese architectural simplicity and modernist buildings found in Palm Springs, California.
All timber used in LAND was supplied by BSW and it featured an array of the organisation’s products including fence posts, construction timbers, and its new IRO timber decking, which is inspired by the ancient Japanese process of yakisugi (charring wood, also known as shou sugi ban).
“We were delighted to be asked to play a part in the LAND installation,” said James Brennan, marketing manager at BSW Timber. “It’s a huge honour to be able to showcase our products at the RHS Chelsea Flower Show and we were blown away by the end result.”
LAND, which was driven by Laura Slater, a Leeds-based textile designer, and Zosia Berkieta-Lewis, founder of The Plant Room, presented the potential of collaboration.
The installation will now be rehoused and rebuilt as a wellness space at Tong Garden Centre, in Bradford.
