Early bookings surge bodes well for UK's premier wood machinery show15 April 2011
Organisers of the UK’s leading woodworking technology show say they are amazed at the pace of bookings, with 90% of space in two of the three exhibition halls already booked some 18 months before the next event.
John Smith-Bodden, exhibition director of W12 – Working with Wood, also said the October 7-10, 2012 show at Birmingham NEC would seek to develop the materials and components aspect of the event, with the possibility of a focus on lightweight panel products.
“We are already at about the halfway point, which is amazing because we only opened bookings eight weeks ago,” said Mr Smith-Bodden. “Compared to W10, I think we are looking conservatively at being 40% up in terms of square footage which, in these times, I think is quite a performance.”
SCM, Weinig, Homag, RW Machines, Felder, Daltons Wadkin and Leadermac are some of the larger companies to confirm their re-attendance. Many companies are increasing the size of their stands, while a significant number of new exhibitors is also signing up.
“W10 was held during not easy times but it was a really good show and the people that were there did good business,” added Mr Smith-Bodden.
He said W12 was extending into Hall 6, which would feature components, materials and static machinery or handling equipment.
Mr Smith-Bodden said a W12 team would travel to Ligna, along with NEC representatives, for inspiration as to how to develop this part of the event. W12 is also talking to NEC about putting a transport package together for Scottish and Irish companies wanting to attend, in light of the cancellation of Woodworking Scotland.
“There is still not a platform in this country for timber components. I don’t think what we’re doing competes with Timber Expo. We know our audience will not travel to Ligna or ZOW, so we think it’s very important to have a UK platform.”
W10 attracted 210 exhibitors and 9,332 visitors.