SAM on course with £5m investment programme

The family-run business, which has sites in Antrim and Lincolnshire, expects to double turnover by 2020.

Improvements to date have included an integration of technology and production systems, upgrading machinery, increasing the SAM stock offer, expanding the external sales team by another two employees and offering sector leading marketing support across both digital and traditional platforms, tailored to individual account needs and market demands.

Focus has been placed on the SAM Donington site, the company’s latest acquisition based in Lincolnshire, which now plays an integral role in the SAM service package. However, investment in production facilities has been made across both factories and within other business functions such as sales and marketing.

“We have made substantial investments across several key areas including people, equipment and the service we offer to our customers to prepare for future growth and the long-term success of the company,” said Sam McCrea, chief executive officer.

“We have successfully integrated two sites and improved our customer offering and we believe this has set a good foundation for the business for the future.”

“The past two years have been an exciting time for our business,” added Gerard Wilson, sales director.

“This investment has allowed us to further improve production efficiencies by increasing capacity, shortening lead times and delivering on time, in full, while maintaining our high standards of quality. The improvements to the sales and marketing functions mean we can offer leading industry expertise and an excellent account management service, as well as strengthening relationships with customers by supporting them to develop and grow their sales of the SAM product brands.”