Wood Lane starts new year with Counteract

21 January 2020

East Midlands-based Wood Lane Timber Merchants Ltd has updated its software with Border Merchants Systems’ CounterAct.

The company started looking for a new software supplier in September 2018 after learning that its previous supplier was going to cease trading.  

“We were given a year’s notice that our software supplier would be ceasing to trade,” said Pat Kelly, managing director.

“Prior to this, they hadn’t really been updating their system so we already knew it was time for a change.”

Border discussed various options with Wood Lane before providing with a quote for its specific business model.

Since installation of CounterAct Wood Lane has reported business benefits in terms of speed and efficiency. It can email customer and supplier invoices and statements, a process which now takes a minutes rather than the hours it used to take to prepare and post them.

The recording and reviewing of customer history is also far easier, as is simplification of the special orders process, which can also be done at the point of contact with the customer.

Pat Kelly (left), with Nick Thompson, implementation and project manager at Border Merchant