JELD-WEN is committed to reliability, quality and enhancing homes across the UK by supplying premium products with a superb appearance, long-lasting performance and sustainable origin. We also look to go the extra mile for our customers and support trade professionals by offering the online tools and support they need to complete their projects.
Websites house essential information and are a vital source of customer communication as well as promoting new product launches. They should offer easily accessible, up-to-date information on every product, as well as additional information, from advice and care instructions to technical specifications, certification and brand values.
When we chose to redevelop www.jeldwen.co.uk, our overall aim was to offer trade professionals and homeowners easy access to expert advice and in-depth information, while showcasing the full JELD-WEN product range.
To achieve this, we had to address several points. In order to improve the online experience for joiners, architects and homeowners alike, we needed to enhance the user journey through the site. As well as making the content appealing we wanted to offer visitors an experience that was aesthetically pleasing and tailored to their requirements, so that it could actively support their decision-making process.
The key benefits of the new JELD-WEN site are its user-friendly format and clear navigation. Its intuitive design applications allow designers and homeowners to even try out different doors in the home using the new virtual design tool. Being able to make informed decisions is incredibly important to both trade professionals and homeowners so we’ve included extensive product specifications on the website.
In addition to size and material information we’ve listed essential advice and details about aesthetics, practicality, flexibility and maintenance.
The site also hosts an inspiration section. This section features image galleries, videos and informative articles joiners can use when discussing suitable options with their clients.
Dedicated trade area
With a dedicated trade area, the new site offers professional support and accurate information about JELD-WEN’s products in CAD format – so they can be inserted directly into plans without spending valuable time detailing the products themselves.
The download centre houses advice on fitting and maintenance, technical specifications, brochures and certificates in a handy PDF format to download and print. Visitors can also enrol on JELD-WEN’s Continual Professional Development (CPD) training and access news on the latest industry developments to help merchants and architects keep on top of their game.
The site’s enhanced product database allows architects, builders and joiners, as well as homeowners, to research the best products for their requirements, while the handy "compare" function lets users compare and contrast specific product lines to meet the design and budget needs of individual projects. To save time for trade professionals working to tight schedules, visitors can also access practical advice at the click of a mouse, including a range of "how to" videos.
Presented by JELD-WEN experts, the new videos guide viewers through the process of installing interior or exterior doors, fitting exterior doorsets and hanging fire doors. With even more videos in the pipeline the visual guides are great for joiners on the go and those looking to brush up their door hanging skills.
To entice visitors to return to the site we ensure that all product information is up-to-date. The new JELD-WEN website is constantly updated with the latest information and we’ve adopted a six-month rolling programme of fresh content including news articles, inspiration features and ‘how to’ videos.
We also make sure we take on board visitor feedback. By conducting regular reviews of our analytics and listening to trade professionals and homeowners we’ve been able to see how the site is being used and which areas could be modified to improve the user experience.
The JELD-WEN website is designed to intuitively guide the user through each section naturally. Whether visitors are browsing the main site or searching in the trade portal, the information supplied leads the visitor from inspiration and advice pages to product pages and the "Find a Retailer" section.
Since redeveloping the site we’ve noted a 55% increase in traffic, a 295% increase in visits to the "Find a Retailer" section and received industry awards for its design and functionality.