Alsford announces major new branding investment

20 April 2023


South East based timber and builder’s merchant Alsford has announced a major investment in its branding, which includes a new logo, website address, marketing materials plus fleet and service updates.

The company says the investment in its 19-branch estate and production mill at the Erith head office reflects the company's commitment to providing high-quality products and services across the South East.

The rebranding follows a period of significant growth and success for Alsford. 

"Today marks an exciting milestone for Alsford as we announce our new branding,” said Alsford managing director Neil Fuller.

“This investment reflects our commitment to delivering excellence in everything we do, and we believe our new branding reflects this,” said Alsford managing director, Neil Fuller. 

"We are confident that this change will help us to better connect with our customers and strengthen our position as a leading timber and builder’s merchant across the South East.”

Commercial Director, Louise Polston, said it was important to evolve and adapt to the changing needs of customers. 

“Our new branding is a reflection of this, and we are confident that it will help us to continue to grow and succeed in the years ahead, with branches refreshed, and our specialist milling, engineered wood products and service teams all supported through this investment.”

Alsford’s new branding features a modernised logo, with a reflective tribute to the company’s timber heritage.