BSW Timber is to embark on its biggest marketing spend to promote its Timeless Timber decking range.
The company has declined to reveal exactly how much it is investing in the campaign, but the spend will include trade marketing, an advertising campaign, promotions, a website and brochures.
The advertising campaign will be trade and specifier oriented, targeting professional and landscape gardening publications. The aim is to drive sales via BSW Timber’s existing customers, fencing and merchant customers.
Last week the company launched its Timeless Timber decking brochure for stockists and customers which highlights developments and additions to the range for 2005. And a new logo has been designed for the Timeless Timber range.
Extensive consultation with customers has resulted in the introduction of a range of new product innovations and initiatives to add value to core products.
Marketing manager Bryan Crennell said: “We’ve listened to our customers needs and are putting time and thought into adding value to the current range to attract a more diverse interest in the market this year.”
A new wrapping technique has been introduced which encourages air flow around deck boards to keep the wood in a stable climate while in transit and storage.
The DeckMark quality assurance mark will now be printed on the base of each deck board, replacing the current printing position on the side of the board to allow for clearer branding.
And to highlight the new additions to its range, BSW Timber is offering Timeless Timber retailers up to £500 towards the costs of materials to build a display deck.