The company wants to boost awareness of its stair balustrading among architects, contractors and housebuilders, and until June will run more than 50 trade press advertisements.
The emphasis will be on its Fusion balustrading systems for domestic and light commercial applications, which combine pre-cut timber handrails with metal balusters and connectors.
It is the latest in a series of initiatives to grow market share of the specification balustrading market after devising products for use in shared stairwells in apartment buildings, offices and hotels as well as residential hallways.
Product manager Claire Dowdall said: “The advertising concepts have been carefully designed to appeal to a specification audience, utilising eye-catching imagery to inspire architects and housebuilders, who are looking for new ways of adding the wow factor to new build and refurbishment projects.”
