The Football Business Awards is an annual ceremony celebrating the best initiatives by clubs, companies and other organisations for their behind-the-scenes efforts which are crucial for the sport’s success.
The Howdens Game Changer Programme is a national community outreach campaign that works with grassroots football clubs to transform clubhouse kitchens. Whilst the award came for Howdens work alongside The FA in England, Howdens has provided over 300 brand-new kitchens to local communities across the UK, also working with the Scottish FA and Irish FA Foundation.
“This award is fantastic recognition of the efforts of our Game Changer Programme team to transform the facilities at hundreds of grassroots football clubs,” said Conor Laville, director of marketing at Howdens. “The clubhouses are at the heart of the local community and are used by players of all ages, parents and volunteers.
“We’re proud to have transformed over 300 kitchens to date, making facilities more accessible and impacting grassroots football across the country.”
“It was brilliant to see our collaboration with Howdens on the Game Changer Programme recognised with this award for Best Community Scheme,” added James Kendall, director of football development at The FA. “We know how important good facilities are in creating thriving community clubs and this programme is helping to provide the right environment to play and gather, benefiting players, volunteers, supporters and communities across the country.”
The Howdens Game Changer Programme is backed by football legend Chris Kamara, MBE who has lent his support by driving home the importance of grassroots football and clubhouse facilities on his own career.
