The title was given its first airing during seminars at the recent Timber Show at London’s ExCel where the campaign objectives were explained by British Woodworking Federation chief executive Richard Llambert and Timber Trade Federation chief executive John White.
“There is an opportunity and we need to raise the awareness of our sector,” said Mr Lambert.
“It is partially about influencing the people taking the decisions, including the Olympic Delivery Authority, government and local authorities, and seeing what influence we can put into design.”
He said the Olympics should not be seen as a massive sports event project, but a 20-year regeneration scheme involving “legacy” opportunities following the Games, such as housing, retail, commercial, office and industrial space.
“One of the things we will be doing is confronting the assumption that sports stadiums must be built from steel and concrete.”
The industry Olympics strategy group has also appointed a specialist lobbying firm to help secure introductions with key Games decision makers.
Meanwhile, the timber industry is being urged to use unofficial Olympics forum website www.the2012londonolympics.com as a way of potentially boosting its business.
Richard Palmer, who set up the site with Fiona Green, said timber companies could submit a free post on the forum giving information on how the industry can provide goods and services for the Olympics venues, with a link back to their website, which could generate leads and increase their rankings on Google.
