Smoothie maker Innocent has teamed up with carbon management specialist Carbon Clear to launch a new tree-planting campaign.
Buy One Grow One Tree will see Innocent fund the planting of a tree in one of Carbon Clear’s projects in India for every carton of smoothie purchased and registered on a dedicated website during May.
The Buy One Grow One Tree follows on from last year’s Buy One Get One Tree scheme, which resulted in 164,020 trees being planted in rural India.
