The film was followed with a series of social media messages that were posted throughout the week and the campaign was concluded through the company’s attendance at Jewson Live on Friday April 26. All attendees received spruce saplings that were handed out by a James Jones & Sons’ earth mascot and the firm has pledged to plant an extra tree for each one planted by recipients.
Earth Day is an annual event on April 22 to demonstrate support for environmental protection. First held on April 22, 1970, it now includes a wide range of events co-ordinated globally by Earthday.org (formerly Earth Day Network) including one billion people in more than 193 countries. The official theme for 2024 is "Planet vs. Plastics
The Innovating for a Greener World film can be viewed here
