Neat Concepts Ltd hopes to crack the American market by showcasing its Neatform Bendy MDF product at a leading industry fair in California.
The London-based manufacturer of specialist MDF panels will be at the Association of Woodworking and Furniture Suppliers exhibition in Anaheim on July 31-August 3.
Neatform Bendy MDF will be demonstrated in a range of construction methods to US fabricators who are still using bending plywood. The product is typically used in curved custom cabinets.
Neat Concepts managing director Philip Brading said the company was spending about £15,000 on attending the fair.
He said: “We have strong exclusive links with distribution partners in North America but this is a large investment to increase awareness of our products in the US woodworking industry and showcase Neatform Bendy MDF to over 30,000 industry professionals.”
