The Wood Promotion Network (WPN) is stepping up its timber awareness campaign in the US.
In recent weeks new advertisements have appeared in trade publications across the country, along with airing on various television stations.
A 30-second forest advertisement promoted the message of forest growth and abundance in California and Canada on major television networks and new trade ads are appearing in building industry magazines.
The next stage is a consumer series entitled ‘Wood Has Life’ which is designed to support the builder in the marketplace. These are scheduled to appear in real-estate sections of major newspapers in key markets and in home plan books.
Meanwhile the Wood Information Bureau is aiming to place pro-wood stories along with publicity that will accrue from the planned Home Builder Association events.
