The launch of the PEFC forest certification scheme’s Asia Promotions Initiative has attracted coverage on national Chinese television.

PEFC Council general-secretary Ben Gunneberg was interviewed on national TV at the launch of the initiative’s new Beijing office, with representatives from government, the forestry sector, wood industry, NGOs, certification bodies and research institutes also in attendance. Other media present included the China Daily.

Meanwhile, director of PEFC China Initiative Benson Yu gave a presentation on “PEFC certification and how to combat illegal logging” at the “Trade of legal and sustainable wood in China” workshop held by IUCN-The World Conservation Union, Chatham House and Forest Trends.