Premier Forest Products makes senior appointment
7 January 2022Andrew Francis has joined Premier Forest Group as its new UK sales director to lead the sales team. As part of this new role, he will help grow both the scale and profitability of the business, across all of the group brands, with both new and existing customers and suppliers.
With more than 30 years of experience in the timber industry, Mr Francis brings a wealth of sales and management experience to Premier. He previously worked for Norbord Europe Ltd for over 20 years, progressing from area sales manager to UK & Ireland sales director. Norbord has long been an important strategic supply partner for Premier Forest Products and his appointment will ensure that relationship remains strong whilst being able to further develop opportunities for the benefit of all parties.
In his new role, Mr Francis will be tasked with helping to develop the sales team and leading Premier’s sales operations across the country.
“After working alongside Premier Forest Group for over 15 years, I’ve always admired their entrepreneurial attitude and positive, team focused culture, which have helped them reach the strong market position they enjoy today,” said Mr Francis. “I’m looking forward to helping develop the team whilst aiding the business in strengthening their market position across the UK.
“Even though I know some of them already, I’m keen to get to know the team better; it already feels like a great fit and I’m sure we’ll succeed together.”
“Andrew knows the emphasis we place on product quality and has seen first-hand the excellent customer service that we offer,” said Joe Walker, managing director at Premier Forest Group. “I am confident that he will be a huge asset to Premier Forest Group and I’m excited to see the success that he will bring to the business and our customers.”
