Puhos has announced a new marketing strategy for the UK which will stress the fact that its products are made from virgin rather than recycled fibre.
The company outlined its approach to a trade group visiting its eastern Finland chipboard plant..
Puhos Board UK managing director Andy Moore said it had been decided to brand Puhos raw material as virgin wood fibre, coupled with the strapline “sourced from natural spruce and pine residues from Nordic forest sawmills”.
The trade delegates visiting Puhos also heard that it has spent over €40m in its plant recently. Part of the investment was used to convert the facility to hydro-electric power.
