Richard Burbidge chosen for Howdens’ first branded stairparts line28 June 2022
Howdens, the UK’s leading trade kitchen and joinery supplier, has chosen Richard Burbidge for its first ever offering of branded stairparts. From mid-June, tradespeople have been able to buy products from Richard Burbidge’s popular Elements stair system at all 778 Howdens depots across the UK.
The partnership marks a major new chapter for Richard Burbidge – which makes and supplies staircase parts, decking and decorative mouldings. The family-run business, based in North Wales, is working with Howdens to help its customers respond to consumer demand for high-quality, on-trend stairparts.
Combining oak and metal, the stylish Elements range features clean lines, and is made using FSC-certified and sustainably sourced timber. Installation is quick and simple thanks to pre-cut balusters which simply slot into pre-drilled rails, meaning systems can often be fitted in a day.
Builders, fitters, and other tradespeople have a choice of eight different Elements products: two handrails, two baserails, two black balusters (one for the stairs and one for the landing), and two fixing kits to secure the handrails to the newels.
“This is a huge opportunity to further support the trade sector by working in partnership with an industry leader,” said Josh Burbidge, managing director of Richard Burbidge. “Howdens is an established and highly respected UK business, and this collaboration will enable us to expand our reach and build brand awareness.”
The Elements system is strength-tested to UK domestic regulations. The stairparts will feature in the next issue of Howdens’ trade catalogue and will also have a branded page on the company’s website.
“We’re always looking to expand our product range and respond to our customers’ needs,” said Claire Toomey, head of category for flooring and joinery at Howdens. “Metal stair systems are a big trend right now, so there’s demand among homeowners, interior designers and property developers for this clean, stylish look.
“Richard Burbidge’s Elements range is the perfect choice for our first offering of branded stairparts. By stocking this line, our trade customers will be able to answer the demand from their own clients.”