East Anglian timber and builders merchant Ridgeons Ltd has announced a three-year sports sponsorship deal with the Eastern Counties Football League.
The deal changes the league formerly know as the Jewson Football League to the Ridgeons Football League.
The company, which has 19 branches and a £104m annual turnover, says its objective is to support grass roots sport and reinforce the Ridgeon brand locally.
There are 42 clubs in the league, including AFC Sudbury which has made the FA Vase Final for the second successive year.
