Mr Ruddle, previously Gang-Nail sales director, is tasked with promoting the time-saving and collaborative benefits of ITW Instinct to national housebuilders. He will also focus on growing hsbCAD’s market share in the UK and Ireland and co-ordinate its launch in France alongside an Alpine offer.
Instinct is ITW’s answer to Building Information Model (BIM) and the role of business development manager was created in response to Instinct’s early success in America and Australia, which came shortly after the UK government demonstrated its backing for BIM.