AkzoNobel is moving its premium stains and specialist paints brand Sikkens to its newly-acquired ICI Paints facility in Slough where it will join other brands in the group, including Dulux Trade.
The move means that Sikkens will benefit from Dulux Trade’s broad distribution channels and will ensure it continues to receive the investment in research and marketing.
“Both Sikkens and Dulux Trade are high performance and innovation-led brands,” said trade paints marketing director Steve Snaith. “Grouping them together will provide the synergy to create genuine benefits for our customers. For exterior work, both brands have built reputations for the long-term protection they offer through using a system approach.”
