Tommy Trinder launches sales tool app

12 January 2022 Ltd has launched a suite of specialist timber features on its Framepoint app, which, it says, will help installers “sell with a ‘wow’”.

Developed by former installer Chris Brunsdon, who is now CEO of Tommy Tinder, the app is designed by installers for installers and makes it easy to sell all types of windows and doors – regardless of manufacturer and material.

“Timber is close to our hearts,” said Mr Brunsdon, “It’s great to be able to leverage the power of Framepoint to make quoting and selling wooden products quick, easy and fun.”

Mr Brunsdon, a former director of The Performance Timber Products Group and founder of TimberWindows.Com, has brought his extensive knowledge of the timber market to bear in the design of the new module.

“Coming from a timber background, I know that details matter. The challenge was to keep things fast, simple and easy to use whilst providing the ability to showcase all the features that make wooden windows and doors special.

Framepoint technology allows users to free draw timber windows and doors with a finger or mouse, just like sketching on a pad. Frame and sash depths can be easily customised; it’s one touch to add deeper head sections, or traditionally proportioned deep bottom rails to flush casements or sash windows. And a raft of timber specific details - such as lambs tongue mouldings, raised and field panels, cill nosings, single glazing, and sash horns – can be visualised and priced in a tap.

Allowing clients to see how their wooden windows and doors will look in a full range of colourways is also important.

“Nowadays white windows and doors account for less than 50% of the domestic timber replacement market, so we’ve made sure that a full range of colour and stains are available for selection; over 32 stain choices and 300 paint finishes, including all the ever-popular Farrow and Ball colour options,” said Mr Brunsdon. “The colour of all items in the quote can be changed in one click and being able to instantly see the effect on the elevation is really powerful.”

In tandem with expanding the range of finish options, the team have carried out intensive work on the graphical representations of timber items to allow the subtle swirls and whorls of timber to come through in on screen visualisations and customer quotes in full photo-realistic quality.

A range of timber orientated ironmongery has also been uploaded to Framepoint in preparation for launch of the timber suite, including an extensive range from specialist ironmonger, Coastal – leading supplier of classic and contemporary handles and fittings to the joinery market.

The app is designed by installers for installers