Travis Perkins Hire, part of the Travis Perkins Group, has given a pink makeover to four mini diggers to help in its support for Breast Cancer Campaign and Children’s Hospices UK.
Travis Perkins Hire worked in partnership with Watling JCB to paint over the traditional yellow.
During the next 12 months the pink diggers will tour the country’s Travis Perkins Tool & Equipment Hire branches, where they can be hired by customers. Each time a pink digger is hired, half of the rental cost will be evenly split between Breast Cancer Campaign and Children’s Hospices UK.
The pink mini diggers add to a growing range of pink products available from Travis Perkins, which includes wheelbarrows, pens, handsaws and super grip gloves. Profits from the sale of these items are also divided between Breast Cancer Campaign and Children’s Hospices UK. Travis Perkins also has 12 pink lorries touring the UK, raising money for the two charities.
The initiative builds on the company’s fund-raising efforts, which have raised £70,000 to date.
