W Howard says it has created its strongest squad with the appointment of Jared Poole as its south-west regional sales manager.

Mr Poole is already well-known to many builders merchant customers through previous roles with Ronseal and in trade centre management. “I’m really looking forward to using my industry experience to give a new level of support throughout the south-west of England and south Wales,” he said.

In the past 12 months W Howard has also recruited regional managers for the south-east and north of England and Scotland, so that each regional sales manager worked in a defined area.