More than 10,000 people are expected to attend the first ZOW show in China on September 14-17, according to event organiser Survey Marketing & Consulting.

Around 120 suppliers from the furniture and interior design industries will exhibit at the event, to be held at Shanghai New International Expo Centre in tandem with the Furniture China show.

Survey chief executive officer Peter Meyer said the Chinese market offered “gigantic growth potential”.

Exhibitors from 12 nations will display their products, including UK cabinet door and mouldings manufacturer BLP UK Ltd.

A ZOW preview show in China last year attracted more than 5,000 trade visitors.