A big growth in visitor numbers is expected at the fourth ZOW in Madrid, according to event organiser Survey Marketing & Consulting.
The prediction follows a 30% rise in exhibitor bookings to 260, compared with about 200 at last year’s show, with the 10,000m2 of space sold out now for several months. About 35% of exhibitors at the June 7-10 event will be from countries other than Spain.
The largest single category of products on display will be built-in elements and systems (13.8%), semi-finished goods (12%), fittings (6.8%) and surface materials (4.3%).
An additional show for the timber sector called “More Wood” will be combined with ZOW for the first time. The town of Lucena in the Cordoba region will host the event, which features components, accessories and other products with timber surfaces in a 500m2 area.
