Arbor Forest Products has invested more than £2m in technology to launch a premium brand softwood small flake equine bedding.
The new Wood & Slumber product launch followed the installation of cutting-edge Willems baling and packaging technology within Arbor’s 90-acre site in New Holland, Lincolnshire.
The launch represents a strategic step for Arbor to move closer to the end customer, generating demand directly through equine markets and supporting the growth of retail distribution via country stores nationwide.
The Wood & Slumber small pine/spruce flake shaving is made entirely from sterile, kiln dried wood, a by-product of Arbor’s core timber processing operations.
Phil Yell, operations director at Arbor Forest Products, said Wood & Slumber effectively turns what was once processed and packed by others into a valuable premium product carrying Arbor’s own branding.
Arbor is currently working toward a BETA / NOPS accreditation further demonstrating to the equine industry Arbor’s commitment to excellence through its quality protocols, sourcing provenance and traceability.
Arbor currently produces upward of 15,000 tonnes of wood shavings each year: the equivalent of around 750,000 bales.
