Howarth Timber Importers’ decking division Arbordeck is building up stocks in readiness for a projected 10% growth in consumer demand this year.

The New Holland-based business says it is already “busy” with the coming season’s orders from its network of more than 240 stockists nationwide.

And though it believes this year’s growth will be less than the dramatic increases seen in recent years, it is focused on converting timber decking’s popularity as a new trend into a more sustainable market.

Arbordeck business manager Terry Blackwood said: “Decking is definitely now established as a serious alternative to other hard landscaping products. Customers now are opting for more than just a simple patio alternative deck in favour of a genuine outdoor room, based on much larger and more ambitious designs.”

He said customers are demanding greater choice in decking appearance in order to make a “sophisticated statement”, while others want to extend or update an existing installation, especially through new handrail materials.

As well as metal balusters, Arbordeck is also offering a range of glass balusters in the coming season, which it says are already receiving a favourable response from merchants.

In addition, the company has noticed the commercial sector embracing timber decking as a landscaping option, with a wider range of end applications and more ambitious projects.