Flooring manufacturer Atkinson & Kirby Ltd has revamped its corporate image and introduced a new logo.

The Lancashire company, which is more than 100 years old, will showcase its new look at the Harrogate National Floor Show in September – the first time it has attended the event.

Atkinson & Kirby, of Ormskirk, decided on an image change following an independent market research study. It said its previous logo, designed just five years ago, had begun to look dated.

The company’s recently-published June 2004 price list is the first marketing material to contain the logo.