British Columbia’s premier Gordon Campbell has launched an initiative designed to raise global awareness of the role of the Province’s forest products in the fight against climate change.

“Our forests are one of the most important allies we have in the battle against climate change. Living forests convert carbon dioxide into oxygen, while sustainable wood products play an important role in sequestering carbon,” said premier Campbell. “British Columbia (BC) is already known around the world as a leader in sustainable forest management and innovative wood products. Through this campaign, we can tap into the growing market for products that are green, sustainable, and carbon-smart.”

The BC government is pursuing a goal of zero net deforestation by 2015, and plans to put that goal into law by 2010. It is also launching a “Trees for Tomorrow” urban aforestation programme which will see millions of new trees planted in public spaces across the Province.