BSW Group launches news branding and vision

26 January 2022

BSW has unveiled its new brand following its acquisition by Binderholz.

The brand launch sees the group uniting its capabilities under a new, overarching, BSW Group brand, with an expanded vision of “seeing timber in new light”, forging an integrated supply chain to create value and sustain long-term growth.

Tony Hackney, CEO, BSW Group, said as the sector’s biggest integrated business, with capabilities including tree nurseries, forestry management, harvesting, production and energy, the company believes it has a responsibility to drive positive change.

“Following a period of intense acquisition activity, we commissioned a robust, independent review of our brand and market positioning to guide the actions needed to support a more sustainable future,” he said.

“The feedback we gained has been invaluable. It has inspired our vision to become the most innovative, technologically advanced and sustainable timber business in the UK.”

As part of the launch, BSW Group said it was committed to ensuring a seamless, circular supply chain, to investing in innovation and education, and to giving people more stability and choice.

BSW Group businesses – Maelor Forest Nurseries, Tilhill, Dick Brothers, BSW Timber, BSW Timber Solutions, Bayram Timber and BSW Energy – will continue to operate in their own specialist areas under the new overarching BSW Group brand.

BSW Group has launched new branding