BSW Timber is to host a series of open roadshow events at builders merchants and customer premises to promote its Easi timber range.
BSW’s Timber Made Easi campaign is aimed at simplifying the supply process for customers across a range of market sectors with a revamped sales and technical support process, and Easi point-of-sale packs.
The Easi product portfolio was expanded this year to include construction, fencing and decking products, as well as sleepers, pallets and packaging.
“Easi Mornings” will be used to raise the profile of the full product range to both customers and end-users.
BSW marketing manager Eve Johnson said: “So far, the building trade’s response to our Easi range of products has been hugely positive since we launched our Timber Made Easi campaign at the start of the year.”
