The campaign, designed to attract young people into the joinery industry, targeted Facebook and Twitter as the most accessible social media platforms to reach young people and influence their career options.

The campaign was supported by videos available via YouTube, giving examples of apprentices who had just started out in the joinery industry.

“The campaign was clearly well researched and took a highly targeted approach to tackling what is a serious threat to their industry,” said Linda Cavender, manager of the Trade Association Forum.

Dave Campbell, manager of the BWF’s training arm, the Woodworking Industry Training Forum, said the campaign was very important to the BWF because of the significant skills shortage faces the woodworking trade.

“Winning the best practice award is a fantastic endorsement of our work and even more encouragement for us to continue the campaign,” he said.