New Zealand timber company Carter Holt Harvey (CHH) has had its knuckles rapped by the Advertising Standards Complaints Board for misrepresenting its Laserframe product in a free brochure.

The board found the company guilty on two counts of misrepresentation of the untreated, kiln-dried Laserframe product used in housebuilding. But CHH won its appeal against a third complaint.

The first breach related to the brochure claiming that the susceptibility of chemical-free timber (such as Laserframe) was similar to H1 treated wood. The second breach was its exaggerated claim to the question: “Is my builder using the best materials when he uses chemical-free Laserframe?”.

CHH plans to collect and destroy the brochures.