CR Taylor Timber has completed a major restructuring and rebranding programme.

The Denholme-based merchant and engineered timber business has produced a new logo featuring a tree and a house, which will be rolled out company-wide, including new livery for the natonwide fleet of delivery vehicles.

CR Taylor has also improved its main Denholme timber yard along with its Thornton Road depot in Bradford, where new staff have been recruited in response to increasing sales and to further improve collection turnaround service.

Company executive chairman Charles Taylor reported new-found confidence in the general construction and newbuild housing sectors.

“For us at least, the recession appears to be over and done with and the business is going from strength to strength, notably our engineered timber products arm, which now accounts for 50% of our turnover. Demand for our I-joists and roof trusses is running at an all-time high,” said Mr Taylor.

“During the last financial year ending April, we saw a 30% growth in roof truss sales and are on target to at least double sales during the current year. We also expect to achieve a further 30% growth in I-joist sales.”

He said the company had extended working shifts in the engineered product division and strengthened the design and operations teams.

In addition to adding spandrel panels and a supply and fit facility for roof trusses, CR Taylor is also looking to introduce metal-web joists and floor cassettes, along with complete packages and whole house supply in the future.