“When the going gets tough, the tough get going,” was the genereal sentiment at this year’s Domotex.

The international flooring industry exhibition at Hannover attracted 38,000 visitors, fewer than 2008, but an increase in exhibitor numbers to 1,394.

Deutsche Messe board member Stephan Kühne said any crisis also created a wealth of opportunities.

Eighty-two per cent of exhibitors and 64% of trade visitors came from abroad, while 86% of visitors played a major role in their companies’ purchasing decisions.