The stand, booked by Taiwan’s Green Trade Project Office, featured 12 companies with products ranging from low energy light bulbs to "water-based ink printing". But the closest thing to timber was CELLWood, a decking and cladding product with a wood grain look and texture made entirely from plastic.

According to Karen Chen of manufacturer Microcell Composite Company, the product was not made from recycled raw materials, but was environmentally sound as it was "100% recyclable" and lasted at least 10 years.

"We are selling this in direct competition with wood, as species like teak become less available and concerns grow about deforestation," she said.

After five years of trials, the company is going into mass production, offering CELLWood manufacturing licences and "targeting a worldwide market".