EGGER hits the road

1 March 2024

EGGER is partnering with James Latham for a UK roadshow to unveil the ‘EGGER 24+’ décors collection, comprising over 230 new high-definition finishes.

Running throughout March and April, it’s a nationwide tour which will showcase what makes EGGER one of the world’s most innovative, creative, and versatile building product manufacturers. It will also highlight James Latham’s role as a distribution partner for the brand.

Kicking off on March 12 at James Latham Ireland’s Belfast depot, the roadshow will visit eight selected James Latham sites, from Scotland in the north to Fareham on the south coast and multiple locations in-between, offering customers a unique opportunity to discover the exceptionally high-quality of these new finishes in person.

Visitors will be able to explore one of the largest catalogues of premium décors currently available on the UK specification market. EGGER 24+ comprises over 230 decor combinations. This includes 201 matching-material Eurodekor decors, 82 Eurodekor decor combinations and seven new textures.

Influenced by the latest design trends, these new finishes range from faithful interpretations of timber and natural stone to hyper-realistic reproductions of metals, soft textiles, solid colours, and more.

They will also get a unique insight into their manufacturing process; sustainably produced by EGGER in a low-carbon facility, using the latest in cutting-edge decorative technology. Highlights of 24+ demonstrating this include TM12 – Omnipore Matt and ST20 Metal Brushed.

TM12 – Omnipore Matt is a selection of finishes with matt lacquered surfaces and anti-fingerprint properties and reduced reflectivity, offering a powerful, yet natural, appearance, especially in a wood grain design. ST20 Metal Brushed is impressively realistic, with a deep-brushed metallic surface, bringing an industrial look to both furniture and interiors.

The tour features a showroom truck with specially curated displays, samples, and opportunities to meet the EGGER team and try out their new digital design tools. The James Latham depot teams will also be on hand to discuss individual project requirements.

Each depot team on the Roadshow will be able to showcase their unique understanding of EGGER 24+, answering questions, providing advice, and explaining how Lathams can help with specifications.

“The EGGER 24+ Roadshow is a prime example of our dedication to supporting cutting-edge products,” said Ross Garrard, group business development manager, melamine and laminate, at James Latham. “This event is not just a launch, it's a celebration of creativity, design, and quality craftsmanship. We're thrilled to collaborate with EGGER, and our depot teams across the UK, to bring these exceptional materials directly to our customers, showcasing what sets us apart as a best-in-class distributor.”

The EGGER 24+ Roadshow will stop at eight James Latham depots over the course of the tour:

Belfast: March 12
Hemel Hempstead: March 19
Scotland: April 4
Leeds: April 8
Thurrock: April 10
Fareham: April 16
Leicester: April 17
Yate: April 18

EGGER is partnering with James Latham for a UK roadshow to unveil the ‘EGGER 24+’ décors collection