Getting back to basics, controlling costs, providing leadership and demonstrating sustainability are key areas for companies in the global forest, paper and packaging (FPP) industry, according to PricewaterhouseCoopers’ (PwC’s) latest survey.
PwC interviewed around 25 chief executive officers for its 2008 CEO Perspectives survey, with a number of areas of change and development highlighted. This includes ensuring the delivery of a standard, quality product; reducing “major input costs”; showing a commitment to the world’s forests; and producing industry-wide leadership on a number of topics, including prices and capacities.
However, PwC warned that the changes outlined in the survey would require a change of traditions within the FPP market.
“The FPP industry is at the heart of many of the most important and intense debates taking place in both political and corporate circles,” said PwC FPP leader Robert Barnden.
“The industry has already had to cope with a considerable amount of change, but it remains quite traditional in certain respects. If it is to address the challenges it now faces, it will have to shed these traditions and become more innovative. It will also have to develop a robust system for managing change.”
