The branch, located at Broughton Works on Chester Road, had previously been trading as Springfields Timber, but is now formally trading as Howarth Timber & Building Supplies and opening new customer accounts.
Branch manager Gavin Heath was previously branch manager for Howarth Timber & Building Supplies in Newcastle-under-Lyme for nine years.
“It’s a big responsibility to launch a new branch, but I’m excited to develop and expand the site into a major mixed offer merchant,” said Mr Heath.
While the branch is currently trading, it will host a big launch event later this year.
