The showroom features cutting-edges digital tools to bring 1,400 surfaces to life through the latest 3D viewing technology and interactive animations.

It also allows specifiers to order samples and book face-to-face consultancy with James Latham surfacing experts from any location, as well as full access to the company’s CPD library and exclusive content to inspire creativity.

The company decided to invest in the facility, which was two years in the making, in the knowledge that the number of specifiers embracing online design solutions was likely to grow over the next decade.

This trend was recently evidenced in NBS’ Digital Construction Report 2021, which found almost 70% of specifiers are now predominantly using digital tools for design tasks, particularly product selection.

The digital showroom is designed to take the selection experience to the next level, offering the same experience of visiting a physical showroom and more, with users able to mix and match almost any scheme, style or palate. 

Features include a guided search, visual search and a quick find tool. 

Once a preferred surface has been selected, the user is taken to a dedicated page where they can see the material, colour and finish expertly rendered in a realistic, interactive 3D animation. The selected product can be viewed from any angle, under a number of lighting conditions to get an authentic impression of texture or grain.

Users can create a unique profile to access a dedicated hub where they can create inspirational mood boards, mixing and matching multiple styles and colours, until they find the right one for their project. 

The Digital Showroom complements James Latham’s suite of assets including its technical information hub, NBS Source integration, CPD seminars and Carbon Calculator, as well as its physical depots and showrooms. 

“Noticing a strong uptick in online specification since the pandemic, and a more-dispersed, multi-location client base, we responded immediately with an offering which would augment our physical showrooms, bringing a like-for-like experience direct to the specifier’s location,” said Andrew Wright, managing director at James Latham.

“The Digital Showroom delivers just that, allowing specifiers to explore our extensive range of premium surfaces with ease, at their convenience.”

The new digital showroom is available to experience here.