Jewson, which has more than 450 branches across the UK, is making a “significant” financial contribution to the campaign.

The Wood for Good team hailed Jewson’s support as a significant development for the campaign as it reflected growing recognition of wood as a versatile, naturally renewable material with a uniquely low carbon footprint. It also strengthens timber distributor representation in wood for good.

“We are delighted to be part of a campaign which promotes wood and wood products,” said Jewson chief executive Peter Hindle. “Wood is a very important part of our business and we are keen to play a part in promoting its unique qualities and driving market growth.”

Dave Gledhill, managing director of the UK timber division of Jewson parent company Saint-Gobain Building Distribution Group, said sustainability was the key word and wood was the most sustainable material.

“Within our chain of custody timber range we can be sure that our timber conforms to the strictest environmental standards providing further peace of mind for the increasing number of customers for whom sustainability is an important purchasing criterion,” he said. “That’s why we are keen to work with the wood for good campaign.”

Charles Trevor, managing director of wood for good, said he was delighted to welcome Jewson at the start of “what promises to be an interesting year”.

Wolseley, which runs the Build Center chain, is already a wood for good member. The campaign is also in ongoing membership discussions with other large merchant groups.