Value and Impact Analysis was launched at the Forest Stewardship Council general assembly in Seville and is a two-year programme supported and co-ordinated by IDH, the Sustainable Trade Initiative, and ISEAL Alliance for global sustainability standards.

The collaborators will help develop a system for assessing the impact of FSC certification and a pilot scheme of those methods in selected areas.

The idea is to upscale sustainable forestry management to meet what is estimated to be a three-fold demand for wood by 2050. The initiative is independent from the FSC, but will be shared with the organisation and beyond forestry with 20 certification schemes that are members of ISEAL.

“As the upward trend for more wood continues and pressures to clear forests for alternative use increase, there has never been a more pressing time to get sustainable forestry management to scale,” a Kingfisher spokesperson said.

Launching the collaboration at the FSC general assembly, Kingfisher group sustainability director Richard Gillies said: “The business community can help reverse the deforestation spiral by getting behind sustainable forestry management so that we can get it to scale. That’s why there’s a pressing need for this collaboration.”