Following the repositioning of MGM Timber’s 14 physical branches into omnichannel retailers, the award celebrates the success of the business’ online trading since May 2020, followed by 87% and 63% year-on-year growth. As MGM Timber continues to invest in the customer experience, its innovative ecommerce platform offers personalised pricing and comprehensive business account management for its trade customers while its retail customers benefit from receiving online orders via both delivery and click-and-collect services.
As a result of its successful ecommerce and tech engagement strategy, MGM Timber has increased footfall across its retail branches and kitchen showrooms as well as maintaining positive customer feedback.
“At MGM Timber, we believe that a better experience for our staff translates into an enhanced experience for our customers,” said Graham Johnston, CEO of Retail and Distribution at the Donaldson Group. “We have always kept our customers at the forefront of our operations, ensuring their feedback shapes our website development and product roadmap.”
A spokesperson on behalf of the judges said, “The judges were impressed with the transition from a traditional bricks and mortar store to a significant online presence. The approach of putting customers first and using online to support and not replace their existing offering has contributed to the incredible year-on-year growth.”
