Mr Fleet joins the W Howard team in its landmark 60th anniversary year and will be heading up the sales, marketing and customer services operations.

He has over 15 years’ experience in sales management having undertaken senior roles at Thomas Dudley Ltd and Bostik Adhesives. In his role at W Howard his remit will be to oversee activity for W Howard Profilings, in addition to its Polyco and KOTA brands in the UK and Ireland.

"Simon will be a real asset to the team and has worked closely with our incumbent commercial director, Phil Barnard to ensure a seamless transition,” said Graham Williams, W Howard's managing director. “We wish Phil the best of luck in his new venture and welcome Simon into his role within our business."