Norbord Ltd has launched a campaign to promote the use of Caberdek and Sterling OSB together.
Using the slogan “some things just work better together”, Norbord has targeted timber frame manufacturers and housebuilders with a direct mail campaign showing that the engineered panels and flooring product are a “perfect partnership”.
“The aim is to capture the awareness of timber frame manufacturers and house-builders so they can fully realise the benefits of using Cabardek and Sterling OSB simultaneously,” said Norbord.
The campaign, which has its own website at www.norbord.net/timberframe, also uses common pairings, such as lemon and lime, bucket and spade and Batman and Robin, to reinforce its slogan, while those visiting the website can enter a competition to win a pair of tickets to a Barclays Premiership match.
