Norbord Ltd has launched a campaign to promote the use of Caberdek and Sterling OSB together.

Using the slogan “some things just work better together”, Norbord has targeted timber frame manufacturers and housebuilders with a direct mail campaign showing that the engineered panels and flooring product are a “perfect partnership”.

“The aim is to capture the awareness of timber frame manufacturers and house-builders so they can fully realise the benefits of using Cabardek and Sterling OSB simultaneously,” said Norbord.

The campaign, which has its own website at, also uses common pairings, such as lemon and lime, bucket and spade and Batman and Robin, to reinforce its slogan, while those visiting the website can enter a competition to win a pair of tickets to a Barclays Premiership match.