As part of its international growth strategy, the Austrian Pfeifer Group has opened a sales office with warehouse facilities in the United Kingdom.
The newly established Pfeifer Timber UK Ltd will in future supply both existing customers and new target groups more quickly and efficiently – initially with high-quality sawn timber from its Finnish subsidiary brand Pölkky.
The new sales office is strategically located in the county of Lincolnshire in eastern England and expands the network of Pfeifer, the Central European market leader.
“This marks the next strategic phase of our market development in the United Kingdom. We are currently preparing a warehouse concept that will create a second sales channel – closer to our customers and with significantly greater flexibility in pricing and delivery times,” said CEO Michael Pfeifer.
He regards the sales office as an important step in further market development in the UK.
Pfeifer aims to initially supply the UK market with high-quality sawn timber from its Finnish subsidiary brand Pölkky.
The warehouse, which was recently put into operation, enables not only shorter delivery times but also improved price competitiveness and market penetration. The aim is to reach new customer groups with Nordic and Central European wood while at the same time increasing profitability.
“With this project, we are taking another milestone step in implementing our long-term UK strategy. This also includes our membership of the Timber Development UK trade association,” said Alexander Kainer, CEO Pfeifer Timber GmbH.
“With the office in Lincolnshire and the planned local warehouse, we are closer to our customers and can respond to their needs more quickly and flexibly. This builds trust – and creates scope for further growth.”
The UK sales team currently consists of two field sales representatives, with plans for further expansion. The project is being implemented through close collaboration between various departments of the Pfeifer Group and Pölkky – from IT and logistics to legal and controlling.
