Mr Pierce will oversee the brand’s strategic development plans and rebrand as well as widening of the product offering. He joins AVS with 30 years of industry experience and was previously financial and commercial director of Parker Building Supplies.

Mr Pierce is currently junior warden of the Worshipful Company of Builders’ Merchants and was vice-chair of the Builders’ Merchant Federation for six years.

AVS Fencing was founded in 1993 and is the leading supplier of fencing, landscaping and decking materials in the south-east, with 10 branches.