Reisser, one of Europe’s leading distributors of high performance wood screws and power tool accessories, has signed television’s DIY handyman Stewart Parker as an ambassador for its brand.

The announcement comes on the eve of the first broadcast of his new feel-good property makeover show for Channel 4You Deserve This House. The series will air Monday to Friday at 11am.

In each episode, the joiner can be seen using Reisser products, including the trademark R2 screw and the innovative Cutter screw, in order to achieve incredible home transformations for deserving people within the community.

Mr Parker will attend various promotional and retail events throughout the year. This will include the NMBS Exhibition on May 16 in Telford, Shropshire where he will be on hand to give practical hints and demonstrations to educate visitors to the Reisser stand.

In addition to being featured on future branding, point of sale literature and in digital social media content, he will be continue to use Reisser products on his various TV projects.